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The Tipping Point: How Little Things Can Make a Big Difference, MALCOLM GLADWELL
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Author Name    Gladwell, Malcolm

Title   The Tipping Point: How Little Things Can Make a Big Difference

Binding   Paper Back

Book Condition   Used - Good

Publisher    Back Bay Books January 2002

ISBN Number    0316346624 / 9780316346627

Seller ID   556024

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Price = 4.99 USD



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